This privacy policy (“Policy”) describes the privacy practices for our website and mobile app (the “Site”) accessible via www.frontporchalabama.com. This Policy is a legal statement that explains how Due North Consulting, Inc. dba Front Porch Alabama, (“FPA”, “we”, or “us”) may collect information from you, how we may share your information, and how you can control your information.

CONTACT INFORMATION

We are committed to protecting your privacy. If you have any questions, comments, or concerns about your information, this Policy, your privacy, or any of our privacy practices, please contact our data protection team by:

  • Email at info@frontporchalabama.com;
  • Mailing correspondence to Data Protection Team at:
  • Due North Consulting Inc
  • ATTN: Privacy/Legal-FPA
  • 3112 Blue Lake Drive, Suite 110, Birmingham, AL 35243
  • Calling the following number 205-235-9554

INFORMATION WE COLLECT

Personal Information (aka, personal data or personally identifiable information)

Depending on the type of user that you are (Buyer, Seller, or Affiliate), we collect personal information about you when you register with, sell or purchase items on, or otherwise use our Site. The types of personal information we may collect are as follows:

  • ·Name
  • ·Email
  • ·User and account IDs
  • ·User role and characteristics
  • ·User location
  • ·Order, shipping, and billing information
  • ·User preferences
  • ·Seller information
  • ·Affiliate information
  • ·Payment information

Usage data

We may collect information how the Site is accessed and used (“Usage Data”). This Usage Data may include information such as your computer’s Internet Protocol address (e.g. IP address), device information, browser type, browser version, the pages of our Site that you visit, the time and date of your visit, the time spent on those pages, and other diagnostic data, and configuration input provided using the Site’s forms, such as keywords, categories, and search terms.

Tracking & cookies data

We use cookies and similar tracking technologies to track the activity on our and hold certain information.

Cookies are files with a small amount of data which may include an anonymous unique identifier. Cookies are sent to your browser from a website and stored on your device. You can obtain more information about cookies by visiting http://www.allaboutcookies.org. Tracking technologies also used are beacons, tags, and scripts to collect and track information and to improve and analyze our Site.

Examples of Cookies we use: session cookies (we use these cookies to operate our Site) and preference cookies (we use these cookies to remember your preferences and various settings).

You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Site.

In some circumstances, we may work with third parties to provide services on our Site. For example, we use analytics services supported by third party companies who generate analytics cookies on our behalf. We may not have access to these cookies, although we may use statistical information arising from the cookies provided by these third parties to customize content and for the other purposes described above. These companies may also transfer this information to other parties where required to do so by law, or where such other parties process the information on their behalf.

We may not control these third-party cookies and their use may be governed by the privacy policies of the third parties employing these cookies. To learn about these cookies and to disable or reject third-party cookies, please refer to the relevant third party’s website and privacy policy, links to which are provided below.

Other privacy tools

Users wishing to avoid cookies, beacons, connections to third-party plugins, etc., used on our websites can install privacy-enhancing browser plugins, such as Ghostery (https://www.ghostery.com/), NoScript (https://noscript.net/) or DoNotTrackMe (https://www.abine.com/index.html).

PRIVACY OF CHILDREN

We are committed to protecting child privacy. The Site is not intended for children and we do not intentionally or knowingly collect information, personal or otherwise, about individuals under the age of 18, much less children under 13 years old. If you are aware of anyone under 18 using the Site, please contact us using the contact information provided above and we will take required steps to delete any such information and/or prevent that individual from accessing the Site. We do not knowingly “sell,” as that term is defined under applicable law, including the California Consumer Privacy Act, the personal information of minors.

USE OF DATA

Any information provided by you is used to understand your needs and provide a better service. We may use your information for the following reasons:

  • To provide and maintain our Site;
  • To send periodic e-mails and to contact you for market research purposes;
  • To keep you informed about your purchases, sales, and/or account depending on your role;
  • To personalize your website experience according to your interests;
  • To improve our products or services;
  • To provide customer support;
  • To conduct research and development;
  • To monitor site usage; and
  • To detect, prevent, and address technical issues.

GENERAL DATA PROTECTION REGULATION (“GDPR”)

We do NOT target users who reside in the European Economic Area (EEA) nor do we offer products or services to users residing in the EEA. Users cannot have items shipped to the EEA nor can a person or business who is located in the EEA sell items for purchase on our Site. If you are located in the EEA, please discontinue use of the Site.

YOUR RIGHTS UNDER THE CALIFORNIA CONSUMER PRIVACY ACT (“CCPA”)

Under the CCPA, California consumers have the right to:

  • Opt out of the sale of your Personal Information;
  • Request that we disclose to you the Personal Information that we have collected, used, disclosed or sold (“Right to Know”);
  • Request that we delete your Personal Information that we have collected or maintained (“Right to Delete”); and
  • Not receive discriminatory treatment for exercising your privacy rights.

Opt out of “Sale”

FPA does not sell Personal Information to third parties for monetary value. However, the term “sale” is defined broadly under the California Consumer Privacy Act. To the extent that “sale” under the CCPA is interpreted to include interest based advertising or other data uses as described above, we will comply with applicable law as to those activities. To opt-out of receiving interest based advertising, all users can exercise their choice by using the opt-out options included in our notifications or by configuring the notification options in your account settings.

CATEGORIES OF PERSONAL INFORMATION COLLECTED

The Personal Information that we may collect, or may have collected from consumers in the preceding twelve months, fall into the following categories established by the CCPA, depending the type of user you are (e.g., buyer, seller, or affiliate) and how you engage with the Site:

  • Identifiers such as your name, email, address, IP address, and IDs
  • Other individual records such as phone number, billing address, credit or debit card information, financial account information, employment information, and physical characteristics. This category includes personal information protected under pre-existing California law (Cal. Civ. Code 1798.80(e)) and overlaps with other categories listed here.
  • Demographics, such as your age range and gender. This category includes data that may qualify as protected classifications under other California or federal laws.
  • Commercial information, including purchases made or considered and purchase histories and tendencies.
  • Internet activity, including your interactions with our Services and what led you to our Services.
  • Sensory visual data, such as pictures posted on our Service.
  • Geolocation data provided through your physical address, location enabled services or via your IP address.
  • Professional or employment-related information about the sellers that sell items on the Site or affiliates.
  • Inferences, including information about your interests, preferences, and characteristics.

EXERCISING YOUR PRIVACY RIGHTS

If you would like to exercise your any of the rights outlined in this Policy or if you have any questions or would like to provide feedback on this Policy or our privacy practices, please contact us using methods provided in the contact information section above and our privacy team will acknowledge your request within 10 days of receipt and will respond to you within 45 days of receipt.

If exercising any of your rights outlined in this Policy, please email your request from the email address that matches the email under which your account is registered and include your first and last name in the request. We will use this information to verify your identity and the validity of your request. We reserve the right to ask for additional information if needed to validate the request. We also reserve the right to reject requests that are unduly burdensome or repetitive in nature, or if there are legal obligations to maintain the data due to a dispute, compliance, audit, or other investigation.

“DO NOT TRACK” REQUESTS

We adhere to the standards set out in this Policy and do not monitor or respond to Do Not Track browser requests.

DATA RETENTION

We store some information indefinitely for legal and operational purposes, such as technical support, abuse prevention, and compliance. Other data such as web server logs are only kept as long as space is available for them. We take measures to delete your Personal Information or keep it in a form that does not permit identifying you unless such information is necessary to resolve disputes or enforce our agreements.

The retention period for data retained is determined by various criteria such as the type of user, the product serviced, and the nature of our relationship. The retention period can be lengthened or shortened based on the cancellation or re-enrollment of our services with products. The retention period can also be modified based on internal changes in auditing requirements and/or mandatory retention periods provided by law and statute of limitations.

TRANSFER OF DATA

Your information, including Personal Information, may be transferred to and maintained on computers located outside of your state, province, country or other governmental jurisdiction where the data protection laws may differ from those from your jurisdiction.

We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy and no transfer of your Personal Information will take place to an organization or a country unless there are adequate controls in place including the security of your data and other personal information.

Your consent to this Privacy Policy followed by your submission of such information represents your agreement to that transfer.

SERVICE PROVIDERS

We may employ third-party companies and individuals to facilitate our Site to process data, perform Site-related services, or to assist us in analyzing how our Service is used.

These third-party providers may have access to your Personal Information only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.

ANALYTICS

We may use third-party providers to monitor and analyze the use of our Site.

Google Analytics

Google Analytics is an independent web analytics service offered by Google that tracks and reports website traffic. Google uses the data collected to track and monitor the use of our Site. This data is shared with other Google services. Google may use the collected data to contextualize and personalize the ads of its own advertising network.

You can opt-out of having made your activity on the Site available to Google Analytics by installing the Google Analytics opt-out browser add-on. The add-on prevents the Google Analytics JavaScript (ga.js, analytics.js, and dc.js) from sharing information with Google Analytics about visits activity.

For more information on the privacy practices of Google, please visit the Google Privacy & Terms web page: https://www.google.com/intl/en/policies/privacy

Financial

We may charge for various products and/or services within the Site. In that case, we use third-party services for payment processing (e.g. payment processors).

We will not store or collect your payment card details. That information is provided directly to our third-party payment processors whose use of your personal information is governed by their Privacy Policy. These payment processors adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, Mastercard, American Express and Discover. PCI-DSS requirements help ensure the secure handling of payment information.

The payment and financial services we work with are:

Other Providers

We also use third-party providers for marketing, technical, fulfillment, operational and other services including:

Separate consent for sellers

Sellers on the Site must obtain your separate consent to use any of your personal information for their own direct marketing or other purposes, or to share any of your personal information with their third parties.

DISCLOSURE OF DATA

Business Transaction

If we are involved in a merger, acquisition or asset sale, your Personal Information may be transferred. We will provide notice before your Personal Information is transferred and becomes subject to a different privacy policy.

Disclosure for Law Enforcement

Under certain circumstances, we may be required to disclose your Personal Information if required to do so by law or in response to valid requests by public authorities (e.g. a court or a government agency).

SECURITY OF DATA

The security of your data is important to us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While we follow commercially accepted standards and means to protect your Personal Information, we cannot guarantee its absolute security.

LINKS TO OTHER WEBSITES

Our Site and/or this Policy contains links to other sites that are not operated by us. If you click on a third party link, you will be directed to that third party’s site. We strongly advise you to review the Privacy Policy of every site you visit.

We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.

CHANGES TO THIS PRIVACY POLICY

We may update this Policy from time to time. We will notify you of any changes by posting the updates to this Policy on this page.

You are advised to review this Policy periodically for any changes. Changes to this Policy are effective when they are posted on this page.

Date of last update

This policy was last updated on February 27, 2023.